A multifaceted artist and designer where curiosity leads creativity to new disciplines and work.I love the process of creating and producing. My history in a wide variety of pursuits has lead to practical experience in many fields. I have worked many agency print studios as a digital print artist, published and illustrated books, had gallery exhibitions, designed promotion and branding systems, have experience in; photography, digital color systems and proofing, typography, digital photo restoration and graphic design.I am a maven in print prepress using Adobe Creative Suite, Triple-Triangle and own a license for QuarkExpress. I am interested freelance positions as a senior print studio artist where I can utilize and expand my extensive experience in an energetic environment. Fast-paced is good. Current assignments include large and small agencies where I work with art directors and production teams or without. My extensive prepress experience has lead to multiple extended assignments and many ongoing relationships.My varied background ranges from package designer; editorial Art Director; TV broadcast news to prepress expert. I was staff at Doremus advertising agency in Manhattan for 13 years in the print studio.My assignments have ranged from typographically heavy financial tombstone ads and announcements, to the current B2B image centric campaigns with multiple insertions in multiple publications, domestic and foreign. Each campaign had strict corporate branding guidelines on presentations, comp retouching and mockups.
My innate curiosity in my profession never wains. I test new technologies and software packages to see if they deliver as advertised. I have recommended changes to developers. As the in-house print software expert I was the go-to person for advice on everything from purchasing studio software, hardware, font technologies and color systems or how to use the software. I am proficient in InDesign, Illustrator, Photoshop, Acrobat and yes, I do have Quark and am comfortable in keynote. I am expert in print production processes and digital color practices, knowledge gained by extensive, hands-on experience through a wide variety of projects and an ever expanding skill-set. I keep expanding my digital knowledge executing photo restorations and corrections for archives, collections and publishing. During my tenure at an Advertising agency I was asked to write the studio process manual section for the agency guide and volunteered to streamline in-house office forms by changing them from printed to reusable fillable PDFs; expanding the agency’s branding, saving time, money and tempers.Entrepreneurial projects: Interactive Direct Publishing; currently 2 titles published in digital epub and kindle formats with print-on-demand editions, currently available through Amazon, Barnes & Nobel and iBook. I created these books from layout to code and print using InDesign.Photo digital processing; scanned , restored and archived 150, 50+ year-old 8 x 10 transparencies of advertising food photography, some badly faded, now archived at the University of California, Davis; scanned and processed a large collection of historically significant photographic negatives taken at the Chicago School of Design pre WWII and the famed San Francisco Anna Halprin dancing on stage in the 1950s; scanned and processed 48 of Rose Mandel’s 1956 black and white negatives of Richard Diebenkorn painting in his Berkeley studio, used in the San Francisco De Young Museum exhibition and catalog and by the Royal Academy of Arts, London. Digitally processed, color corrected and retouched ongoing projects and stock photography.I developed these websites to promote my personal interests:
CommunityOfCreatives.com, San Francisco’s artists 50s to 70s
GeezersGallery.com San Francisco’s creatives in the golden age of advertising
DeborahAguado.com A remarkable jewelry designerPositions and Experience
Studio Artist, Photo restorer/retoucher
Clients include; TBWA/Chiat/Day, Doremus Advertising, Lippencott, Agency Sacks, Donovan/Green, Rose Mandel/Susan Ehrens Photographic Trust, Serino/Coyne, and more.Previous Positions:
Senior Studio Artist, Doremus Advertising.
Prepress mechanical and troubleshooting for the advertising agency print studio preparing financial, corporate tombstone ads and corporate campaigns for release to publications around the world utilizing Quark, InDesign, Illustrator, Photoshop and Acrobat.Freelance Studio Artist & Designer 1987 to 2001, New York and San Francisco
Prepress: digital and traditional graphic production for a wide variety of advertising agencies and design studios in New York City and San Francisco. Creative: art direction & design for print advertising, direct mail, corporate identity, promotion, collateral material, packaging and print production. Employing computer and traditional art techniques. Projects: conceived and designed direct mail package for consumer cosmetics, researched and targeted market for promotion campaign and implemented a cost-effective program to create name recognition in marketplace. Designed and produced label and container for new liquor product line. Redesigned magazines from logo to editorial format which redefined and modernized their images, establish corporate identity structure. Expanded format to include Japanese editions. In 1995 Designed digital interactive sales tool for paper manufacture utilizing computer to present and sell paper stock. Designed digital interactive sales tool for WeightWatchers Magazine to promote and sell media space in the publication. 1994 Wrote, designed, illustrated and produced The Illustrated Cookie, a cook book for Macmillan Clients included: Rose Mandel/Susan Ehrens Archive, BMG Distribution, Harper Collins Publishers, Polmos of Bialystok, Tupman/Thurlow, Inc., Arms Communications, City Guide Magazine, Coakley Heagerty Advertising, BodyTech, and P.O.C. International / Excell Magazine, Macmillan Publishing.
WWOR TV News, New York, N.Y. Television News Graphics Director June 1977 to August 1985
A Home Decorating Magazine, New York, N.Y. Editorial Art Director 1975 to 1977
Education: San Francisco Art Institute, San Francisco Academy of Art, SVA